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Band 4.0CEFR B1296 words

In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The essay addresses both parts of the prompt with a clear position, but it suffers from severe grammatical inaccuracies, extremely repetitive vocabulary, non-standard sentence b...

IELTS WritingCEFR B1Checked

Prompt

In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Essay review

Annotated essay

Interactive

Nowadays, businesses are running advertising campaigns to showcase their merchandise such that it looks distinct from rival companies advertisements. Overall i believe this is a positive trend because i offers more benefits than disadvantages.

Oraganizations advertise their product that makes them emphasis in new way because different style of advertisment makes their product unique from other companies product because of this it attracts more attention form people which helps companies growth.

there are many benfits of advertising their goods in some new way as it helps companies to boost their sales. In other words, using different style of advertisement helps them to showcase their product to grab attention of their prior consumer. For Example, a solar companie named goldi solar who has very differnent advertisiment in which they had built a banner with solar that banner locked very beautiful due to this marketing technique this gives more attention from customer which helps increase their companies sales and also helps in growth of companies.

Moreover, marketing about the product in new way will helps to lower their competitons from other companies. Which means that, showcasing their product will help their customer to grab more information from the product will more about that business which overall results in lower competitons. Furthermore business will more work on inovitation their product to lower thier comptition from other companies in order to get their business on the top this will help the customer to get more choice form the companies.

In conclusion, from my perspective i would think that advertising used by the business to emphasis their product is a positive development because advertising in some new way will grab customer attention which will boost their sales and also help them to inovate new product by that companies for their growth.

Error patterns

Band & CEFR

Band 4.0

CEFR B1 · High

Assessment summary

The essay addresses both parts of the prompt with a clear position, but it suffers from severe grammatical inaccuracies, extremely repetitive vocabulary, non-standard sentence boundaries (run-on sentences and fragments), and very poor paragraph structure. The low lexical and grammatical control severely hinders communication and places the essay firmly at Band 4.0.

Scoring criteria

Task Response 5.0

Strengths

  • The writer attempts to address both questions in the prompt: why businesses emphasize novelty and whether it is a positive or negative development.

Weaknesses

  • Arguments are repetitive, underdeveloped, and rely on vague assertions rather than sustained reasoning.
  • The example provided ('goldi solar') is highly informal, colloquial, and lacks academic rigor.

The candidate addresses all parts of the task, meeting the basic requirements for Band 5.0, but the development of ideas is limited and circular.

Coherence & Cohesion 4.0

Strengths

  • Basic paragraph divisions are present to separate the introduction, body, and conclusion.

Weaknesses

  • Body paragraphs feature massive, unpunctuated run-on sentences that make progression difficult to follow.
  • Cohesive devices are used mechanically or incorrectly (e.g., dangling sentence-initial fragments like 'Which means that').

Paragraphing is inadequate and sentences frequently lack proper internal logic or structural boundaries, leading to significant reader effort, consistent with Band 4.0.

Lexical Resource 4.0

Strengths

  • Some basic business-related vocabulary is attempted, such as 'companies', 'sales', 'advertising', and 'consumers'.

Weaknesses

  • Extensive spelling errors ('Oraganizations', 'benfits', 'differnent', 'advertisiment', 'competitons', 'inovitation', 'thier') recur throughout the essay.
  • Severe lexical limitation and repetition of words like 'product', 'company', 'advertising', and 'new'.

Vocabulary is very limited and errors in spelling and word formation are frequent and severe, requiring re-reading and matching the criteria for Band 4.0.

Grammar Range & Accuracy 4.0

Strengths

  • Simple clause structures are occasionally attempted.

Weaknesses

  • Widespread subject-verb agreement errors (e.g., 'i offers', 'companie named goldi solar who has...').
  • Pervasive run-on sentences, comma splices, and sentence fragments (e.g., starting clauses with 'Which means that').
  • Unstable tense control and modal-verb errors ('will helps').

Grammatical control is extremely weak with few error-free sentences and persistent major errors across simple and complex structures, fully justifying Band 4.0.

Writing stats

Words
296
Paragraphs
5
Grammar issues
13
Lexical suggestions
6
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